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Pregled bibliografske jedinice broj: 384752

Application of factor analysis in reducing a large number of qualitative product attributes


Kurnoga Živadinović, Nataša
Application of factor analysis in reducing a large number of qualitative product attributes // Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004 / Scitovski, R., Jukić, D. (ur.).
Trogir, Hrvatska, 2005. str. 41-51 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Application of factor analysis in reducing a large number of qualitative product attributes

Autori
Kurnoga Živadinović, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004 / Scitovski, R., Jukić, D. - , 2005, 41-51

ISBN
953-6931-15-X

Skup
10th International Conference on Operational Research KOI 2004

Mjesto i datum
Trogir, Hrvatska, 22-24.09.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multivariate data analysis; factor analysis; marketing research; product attributes

Sažetak
The purpose of the research was to reduce a large number of the qualitative product attributes to a smaller number of the basic attributes. The empirical research was carried out on a set of toothpaste attributes. The factor analysis was performed on the collected data in order to reduce the large number of the attributes to the basic attributes. Factor analysis based on the fourteen observed variables extracted three relevant factors. Comparative analysis of the results of factor analysis using two statistical packages (SAS and SPSS) was carried out.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Nataša Kurnoga (autor)


Citiraj ovu publikaciju:

Kurnoga Živadinović, Nataša
Application of factor analysis in reducing a large number of qualitative product attributes // Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004 / Scitovski, R., Jukić, D. (ur.).
Trogir, Hrvatska, 2005. str. 41-51 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Kurnoga Živadinović, N. (2005) Application of factor analysis in reducing a large number of qualitative product attributes. U: Scitovski, R., Jukić, D. (ur.)Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004.
@article{article, author = {Kurnoga \v{Z}ivadinovi\'{c}, N.}, year = {2005}, pages = {41-51}, keywords = {multivariate data analysis, factor analysis, marketing research, product attributes}, isbn = {953-6931-15-X}, title = {Application of factor analysis in reducing a large number of qualitative product attributes}, keyword = {multivariate data analysis, factor analysis, marketing research, product attributes}, publisherplace = {Trogir, Hrvatska} }
@article{article, author = {Kurnoga \v{Z}ivadinovi\'{c}, N.}, year = {2005}, pages = {41-51}, keywords = {multivariate data analysis, factor analysis, marketing research, product attributes}, isbn = {953-6931-15-X}, title = {Application of factor analysis in reducing a large number of qualitative product attributes}, keyword = {multivariate data analysis, factor analysis, marketing research, product attributes}, publisherplace = {Trogir, Hrvatska} }




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