engleski

Strategic Aspects of Supply Chain Management in Croatia

Croatia is a transition country with the prospect of joining the European Union, the biggest challenge for the country since the war for independence (1991-1995). Much of the manufacturing sector disappeared during that period and only the most efficient companies survived and managed to cope with the abrupt disappearance of the ex-Yugoslav market. Having lost part of their “ domestic market” as a result of the war, Croatian companies need to focus more than ever on achieving competitive advantage which would ensure a necessary market share. We argue that Supply Chain Management (SCM) can be a source of competitive advantage for Croatian companies. Engaging in supply chain networks will enable Croatian companies to compete on an equal basis with foreign competitors. In order to do so, we argue that Supply Chain Management should be raised to a strategic level so the focus of our study would be the strategic aspects of SCM. Our study is based on a research of Supply Chain Management practices in Croatia. According to indirect parameters, the research shows that 14.54% of the surveyed companies have adopted SCM practices. The research also proved that the most important barrier to SCM implementation is the connection of strategic issues and SCM practices.

Supply Chain Management; strategy; competitive advantage; Croatia

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