Extending the Research in Relation to Materialism and Life Satisfaction (CROSBI ID 545761)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Gurel, Eda ; Sirgy, Joseph ; Husić, Melika ; Čičić, Muris
engleski
Extending the Research in Relation to Materialism and Life Satisfaction
This paper builds on Sirgy’ s (1998) theory of materialism by integrating exposure to materialistic advertising and social influence into a more comprehensive model. The data collected in Bosnia/Herzegovina showed that exposure to materialistic advertising and social influence contribute to materialism. Materialism, in turn, leads to the use of all types of standard of comparisons (affective- and cognitive-based expectations) to make judgments about standard of living. As the use of these standards of comparisons increases, people start to evaluate their standard of living more negatively, and this negative evaluations of standard of living leads to dissatisfaction with life.
materialism; life satisfaction
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Podaci o prilogu
1-25.
2008.
objavljeno
Podaci o matičnoj publikaciji
Association for Consumer Reserach Annual Conference
L. McGill, Ann ; Shavitt, Duluth, Sharon
San Francisco (CA): Association for Consumer Research
Podaci o skupu
2008 ACR North American Conference
predavanje
23.10.2008-26.10.2008
San Francisco (CA), Sjedinjene Američke Države