engleski

Web Site Quality Evaluation in Tourism

The recent development of tourism industry suggests an important role that marketing concept has due to contemporary business trends. Information technology has changed fundamentally the very nature of marketing. Most tourism firms have started developing e-marketing strategies for the web. As a result, e-marketing is growing at a dramatic pace and is significantly impacting tourist market behaviour. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of tourism web site development in Brodsko Posavska County. Authors also offers some proposals on future development in this sector of e-marketing.

tourism; web site; e MICA model

nije evidentirano