The Analysis of Brand Character on the Child Cosmetic Market (CROSBI ID 545446)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Stamenić, Sanja
engleski
The Analysis of Brand Character on the Child Cosmetic Market
The fast growth of the child cosmetic market requires businesses in that market to build a brand in order to gain a competitive advantage. A brand is, for a business, a new asset and value for targeted consumers. Building a brand in the cosmetics industry has various characteristics which are the subject of research in this thesis. The authors present the results of their research, both at the desk and in the field, of the factors which affect the building of a brand in the market of child cosmetics.
child cosmetic market; brand character
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
251-260.
2008.
objavljeno
Podaci o matičnoj publikaciji
INCODE - International Innovation Conference for Co-operation Development
Fojtik, J.
Pečuh: Faculty of Business and Economics at University of Pecs
978-963-642-248-6
Podaci o skupu
INCODE - International Innovation Conference for Co-operation Development
predavanje
16.10.2008-18.10.2008
Pečuh, Mađarska