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The Analysis of Brand Character on the Child Cosmetic Market (CROSBI ID 545446)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Stamenić, Sanja The Analysis of Brand Character on the Child Cosmetic Market // INCODE - International Innovation Conference for Co-operation Development / Fojtik, J. (ur.). Pečuh: Faculty of Business and Economics at University of Pecs, 2008. str. 251-260

Podaci o odgovornosti

Grbac, Bruno ; Stamenić, Sanja

engleski

The Analysis of Brand Character on the Child Cosmetic Market

The fast growth of the child cosmetic market requires businesses in that market to build a brand in order to gain a competitive advantage. A brand is, for a business, a new asset and value for targeted consumers. Building a brand in the cosmetics industry has various characteristics which are the subject of research in this thesis. The authors present the results of their research, both at the desk and in the field, of the factors which affect the building of a brand in the market of child cosmetics.

child cosmetic market; brand character

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Podaci o prilogu

251-260.

2008.

objavljeno

Podaci o matičnoj publikaciji

INCODE - International Innovation Conference for Co-operation Development

Fojtik, J.

Pečuh: Faculty of Business and Economics at University of Pecs

978-963-642-248-6

Podaci o skupu

INCODE - International Innovation Conference for Co-operation Development

predavanje

16.10.2008-18.10.2008

Pečuh, Mađarska

Povezanost rada

Ekonomija