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The Content Analysis of TV Commercials: Statistical Approach


Šimičević, Vanja; Račić, Ifigenija
The Content Analysis of TV Commercials: Statistical Approach // Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687 / B. Katalinic (ur.).
Vienna, Austria: DAAAM International, 2008. str. 773-780


Naslov
The Content Analysis of TV Commercials: Statistical Approach

Autori
Šimičević, Vanja ; Račić, Ifigenija

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687

Urednik/ci
B. Katalinic

Izdavač
DAAAM International

Grad
Vienna, Austria

Godina
2008

Raspon stranica
773-780

ISBN
978-3-901509-69-0

Ključne riječi
statistical analysis, advertising research techniques, TV commercials content, prime time, television models

Sažetak
The purpose of this study is to present media advertising situation in a transitional environment. This paper is focused to the theoretical and methodological basis for research the influence of television advertising and statistical analysis of the TV commercial's content on the Croatian television programs. The new original empirics survey research was conducted at the random sample, including both, public and commercial television models, in order to analyse TV commercials, as a form of modern economic promoting component. The paper put special emphasis on significant differences of the commercials distribution in prime time, between these two television models.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekt / tema
067-1521781-2485 - Inteligentni sustavi kontrolinga, financija i računovodstva digitalnog poduzeća (Mirjana Peić-Bach, )

Ustanove
Fakultet hrvatskih studija, Zagreb

Profili:

Avatar Url Ifigenija Račić (autor)

Avatar Url Vanja Šimičević (autor)

Citiraj ovu publikaciju

Šimičević, Vanja; Račić, Ifigenija
The Content Analysis of TV Commercials: Statistical Approach // Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687 / B. Katalinic (ur.).
Vienna, Austria: DAAAM International, 2008. str. 773-780
Šimičević, V. & Račić, I. (2008) The Content Analysis of TV Commercials: Statistical Approach. U: B. Katalinic (ur.) Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687. Vienna, Austria, DAAAM International, str. 773-780.
@inbook{inbook, year = {2008}, pages = {773-780}, keywords = {statistical analysis, advertising research techniques, TV commercials content, prime time, television models}, isbn = {978-3-901509-69-0}, title = {The Content Analysis of TV Commercials: Statistical Approach}, keyword = {statistical analysis, advertising research techniques, TV commercials content, prime time, television models}, publisher = {DAAAM International}, publisherplace = {Vienna, Austria} }