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Marketing Research in Product Development Function (CROSBI ID 146539)

Prilog u časopisu | izvorni znanstveni rad

Maričić, Sven ; Ikonić, Milan ; Mikac, Tonči Marketing Research in Product Development Function // Engineering review (Technical Faculty University of Rijeka), 28 (2008), 2; 55-63

Podaci o odgovornosti

Maričić, Sven ; Ikonić, Milan ; Mikac, Tonči

engleski

Marketing Research in Product Development Function

At long term planning general business policy transforms into concrete business assignments which needs to realize towards unique business system goal. For the definition of one long term production development program plan need to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with specific overview to research and market analysis with an attention of general fortification of tendencies, demands, wishes and market needs for business product system. There is shown the distribution of collected data, the ways of their getting with overview on methods and market research techniques.

marketing; business system plans; market research; marketing goal determination

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Podaci o izdanju

28 (2)

2008.

55-63

objavljeno

1330-9587

Povezanost rada

Strojarstvo, Temeljne tehničke znanosti

Poveznice