engleski

SMALL CRAFT BASIC CHARACTERISTICS DETERMINATION APPLYING QFD TECHNIQUE

Market analysis for defining potential buyer needs and requirements should precede concept design. Conventionally, needs and requirements are defined through statistical analysis. Due to various buyer profiles, there are also various market niches with relevant craft characteristics. Therefore, sport and recreational small craft market analysis was performed. With the objective of determining craft type configuration, Quality function deployment technique (QFD) is used. In such mode, systematic identification and validation of potential buyer needs and requirements are enabled, leading trough exactly determined procedure to obtain basic parameters for defining preferred craft type configuration. Using this method, basically small craft characteristics are determined, upon that its concept design is performed. Consequently, craft characteristics optimization against technological boundaries of particular shipbuilding process is suggested.

small craft characteristics; market analysis; quality function deployment (QFD); concept design

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