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E-commerce solution as a support to business activities of the large hotels in Croatia: a survey


Garbin Praničević, Daniela; Ćukušić, Maja; Garača, Željko
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey // International Journal of Leisure and Tourism Marketing, 1 (2009), 29-43 doi:10.1504/IJLTM.2009.021987 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey

Autori
Garbin Praničević, Daniela ; Ćukušić, Maja ; Garača, Željko

Izvornik
International Journal of Leisure and Tourism Marketing (1757-5567) 1 (2009); 29-43

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Electronic commerce; e-commerce; large hotels; Croatia; maturity model; e-commerce trends; e-commerce provision

Sažetak
Nowadays, the integration of a global economy, in which each subject is interconnected with others and competes on international markets, is significantly supported by development of e-commerce. Global competition results in more transparent offerings and prices. These are often presented/supported by different e-commerce solutions in various business areas and in tourism in particular. Tourists in the role of customers, to a greater extent, register their preferences through hotels’ websites, make online reservations and, if it is possible, pay for the accommodation immediately. The mentioned activities/functionalities additionally indicate higher quality level of hotel services and create new business opportunities thus resulting in better hotel turnover as a whole. The objective of our research is to examine and measure the provision and benefits of the e-commerce solutions of the large hotels in Croatia, which are usually a part of the larger hotel chains.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
055-0000000-1119 - STRATEGIJA PRILAGODBE HRVATSKOG TURIZMA TRŽIŠNIM TRENDOVIMA I STANDARDIMA EU (Ante Dulčić, )

Ustanove
Ekonomski fakultet, Split

Citiraj ovu publikaciju

Garbin Praničević, Daniela; Ćukušić, Maja; Garača, Željko
E-commerce solution as a support to business activities of the large hotels in Croatia: a survey // International Journal of Leisure and Tourism Marketing, 1 (2009), 29-43 doi:10.1504/IJLTM.2009.021987 (podatak o recenziji nije dostupan, članak, znanstveni)
Garbin Praničević, D., Ćukušić, M. & Garača, Ž. (2009) E-commerce solution as a support to business activities of the large hotels in Croatia: a survey. International Journal of Leisure and Tourism Marketing, 1, 29-43 doi:10.1504/IJLTM.2009.021987.
@article{article, year = {2009}, pages = {29-43}, DOI = {10.1504/IJLTM.2009.021987}, keywords = {electronic commerce, e-commerce, large hotels, Croatia, maturity model, e-commerce trends, e-commerce provision}, journal = {International Journal of Leisure and Tourism Marketing}, doi = {10.1504/IJLTM.2009.021987}, volume = {1}, issn = {1757-5567}, title = {E-commerce solution as a support to business activities of the large hotels in Croatia: a survey}, keyword = {electronic commerce, e-commerce, large hotels, Croatia, maturity model, e-commerce trends, e-commerce provision} }

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