Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 369473

Some elements for position determination of tourism destination in Osijek : Baranja County


Lamza-Maronić, Maja; Glavaš, Jerko
Some elements for position determination of tourism destination in Osijek : Baranja County // 1st International Conference "Vallis Aurea", Focus on: Regional Development : proceedings / Katalinić, Branko (ur.).
Požega ; Vienna: Polytechnic of Pozega ; DAAAM International, 2008. str. 481-485 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 369473 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Some elements for position determination of tourism destination in Osijek : Baranja County

Autori
Lamza-Maronić, Maja ; Glavaš, Jerko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
1st International Conference "Vallis Aurea", Focus on: Regional Development : proceedings / Katalinić, Branko - Požega ; Vienna : Polytechnic of Pozega ; DAAAM International, 2008, 481-485

ISBN
978-953-98762-7-0

Skup
International Conference Vallis Aurea (1 ; 2008)

Mjesto i datum
Požega, Hrvatska, 19.09.2008

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
positioning; tourism; destination; Osijek-baranja county

Sažetak
This work deals with the influence of the socio – cultural factors in tourist decisions upon the choice of tourist destinations. The author`s attention is primarily directed towards the analysis of social background consisting of "uncontrolled marketing variables" which are essential in the segmentation of the tourist product of destination. The core positioning strategy is combined with the close related strategies of segmenting andtargeting. These strategies defines the differential advantage that is to be communicated to the target customers. Therefore, positioning encompasses: defining of the market competition structure, selecting the right competitive advantages, communicating and delivering the chosen position.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
978-3-901509-60-5 (DAAAM International)



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Maja Lamza-Maronić (autor)

Avatar Url Jerko Glavas (autor)


Citiraj ovu publikaciju

Lamza-Maronić, Maja; Glavaš, Jerko
Some elements for position determination of tourism destination in Osijek : Baranja County // 1st International Conference "Vallis Aurea", Focus on: Regional Development : proceedings / Katalinić, Branko (ur.).
Požega ; Vienna: Polytechnic of Pozega ; DAAAM International, 2008. str. 481-485 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Lamza-Maronić, M. & Glavaš, J. (2008) Some elements for position determination of tourism destination in Osijek : Baranja County. U: Katalinić, B. (ur.)1st International Conference "Vallis Aurea", Focus on: Regional Development : proceedings.
@article{article, editor = {Katalini\'{c}, B.}, year = {2008}, pages = {481-485}, keywords = {positioning, tourism, destination, Osijek-baranja county}, isbn = {978-953-98762-7-0}, title = {Some elements for position determination of tourism destination in Osijek : Baranja County}, keyword = {positioning, tourism, destination, Osijek-baranja county}, publisher = {Polytechnic of Pozega ; DAAAM International}, publisherplace = {Po\v{z}ega, Hrvatska} }
@article{article, editor = {Katalini\'{c}, B.}, year = {2008}, pages = {481-485}, keywords = {positioning, tourism, destination, Osijek-baranja county}, isbn = {978-953-98762-7-0}, title = {Some elements for position determination of tourism destination in Osijek : Baranja County}, keyword = {positioning, tourism, destination, Osijek-baranja county}, publisher = {Polytechnic of Pozega ; DAAAM International}, publisherplace = {Po\v{z}ega, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font