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Pregled bibliografske jedinice broj: 368207

Public Relations Metrics-Research and Evaluation


Public Relations Metrics-Research and Evaluation, New York: Routledge, 2008 (monografija)


Naslov
Public Relations Metrics-Research and Evaluation

Urednik/ci
Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D.

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, monografija, znanstvena

Izdavač
Routledge

Grad
New York

Godina
2008

Stranica
328

ISBN
0-8058-6273-0

Ključne riječi
Public relations; metrics; evaluation

Sažetak
The book addresses thinking about public relations, rather than the process of conducting research. It discusses the issue of metrics in public relations from a theoretical angle-its epistemology and conceptualization-as well as exploring questions of definitions and measurement tools, and it provides simple examples of research projects.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Jurica Pavičić, )

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Ana Tkalac Verčič (urednik)

Citiraj ovu publikaciju

Public Relations Metrics-Research and Evaluation, New York: Routledge, 2008 (monografija)
Van Ruler, B., Tkalac Verčič, A. & Verčič, D. (ur.) (2008) Public Relations Metrics-Research and Evaluation. New York, Routledge.
@book{book, year = {2008}, pages = {328}, keywords = {Public relations, metrics, evaluation}, isbn = {0-8058-6273-0}, title = {Public Relations Metrics-Research and Evaluation}, keyword = {Public relations, metrics, evaluation}, publisher = {Routledge}, publisherplace = {New York} }