engleski

Destination Marketing Strategy in Selling a Tourism Product

A destination defines its long-term market goals through its marketing strategy. In devising a marketing strategy, a destination’ s tourist attractions and the capabilities in terms of human and material resources of the organisers of its offering are taken into consideration. The task of destination marketing is to design a tourism product and to put it on the market under the most favourable conditions.

marketing strategy ; destination marketing ; tourism product ; tourist market

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