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Pregled bibliografske jedinice broj: 364940

Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route


Medić, Mane; Pancić, Mladen
Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route // 2nd International Scientific Symposium Corridor Vc as Euro-regional connection on the traffic rout Baltic sea - Central Europe - Adriatic sea / Anka Mašek (ur.).
Osijek: Ekonomski fakultet, 2005. str. 393-418 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route

Autori
Medić, Mane ; Pancić, Mladen

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2nd International Scientific Symposium Corridor Vc as Euro-regional connection on the traffic rout Baltic sea - Central Europe - Adriatic sea / Anka Mašek - Osijek : Ekonomski fakultet, 2005, 393-418

ISBN
953-253-006-1

Skup
Corridor Vc as Euro-regional connection on the traffic rout Baltic sea - Central Europe - Adriatic sea

Mjesto i datum
Osijek, Hrvatska, 11-12.11.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
needs assessment; proactive marketing; marketing intelligence

Sažetak
Povijesno gledano, interes za gospodarsku suradnju zemalja kojima prolazi koridor Vc postojao je u najširim sferama još od daleke prošlosti. Gospodarska suradnja inicirala je i druge vidove suradnje ponaosob kulturne i obrazovne. Izgradnjom koridora Vc te ostalim koridorima koji se vežu na koridor Vc stvorit će se trajni uvjeti za još jačom, obuhvatnijom i učinkovitijom suradnjom najširih tržišnih subjekata. Istraživanje interesa za poslovnu suradnju gospodarskih subjekata sustavno je razmišljanje o različitim inačicama područja kojima prolazi koridor Vc. Primarni cilj istraživanja je poticanje poduzetničke aktivnosti kroz otkrivanje potreba i mogućnosti suradnje malih poduzetnika prvenstveno grada Osijeka s gradovima u susjednim državama, a koji gravitiraju koridoru Vc. Istraživanje budućih potreba malih poduzetnika kao pretpostavka za proaktivni marketing u gradovima na trasi koridora Vc temelji se na pronalaženju budućih kupaca proizvoda i usluga temeljenih na novim prilikama. Istraživanje prošlosti i sadašnjosti daju podlogu marketing managerima za izvjesnije i bolje iskorištenje novih prilika. U radu se koriste longitudinalna istraživanja koja je proveo grad Osijek u 2000 i 2005-oj.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Mane Medić (autor)

Avatar Url Mladen Pancić (autor)


Citiraj ovu publikaciju:

Medić, Mane; Pancić, Mladen
Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route // 2nd International Scientific Symposium Corridor Vc as Euro-regional connection on the traffic rout Baltic sea - Central Europe - Adriatic sea / Anka Mašek (ur.).
Osijek: Ekonomski fakultet, 2005. str. 393-418 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Medić, M. & Pancić, M. (2005) Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route. U: Anka Mašek (ur.)2nd International Scientific Symposium Corridor Vc as Euro-regional connection on the traffic rout Baltic sea - Central Europe - Adriatic sea.
@article{article, author = {Medi\'{c}, Mane and Panci\'{c}, Mladen}, year = {2005}, pages = {393-418}, keywords = {needs assessment, proactive marketing, marketing intelligence}, isbn = {953-253-006-1}, title = {Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route}, keyword = {needs assessment, proactive marketing, marketing intelligence}, publisher = {Ekonomski fakultet}, publisherplace = {Osijek, Hrvatska} }
@article{article, author = {Medi\'{c}, Mane and Panci\'{c}, Mladen}, year = {2005}, pages = {393-418}, keywords = {needs assessment, proactive marketing, marketing intelligence}, isbn = {953-253-006-1}, title = {Assessing the needs and interests for business cooperation as a prerequisite for proactive marketing efforts of companies operating alongside the Corridor Vc traffic route}, keyword = {needs assessment, proactive marketing, marketing intelligence}, publisher = {Ekonomski fakultet}, publisherplace = {Osijek, Hrvatska} }




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