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The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results (CROSBI ID 541378)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija

Markovina, Jerko ; Kovačić, Damir The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results // 12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry (ur.). Ghent, 2008. str. 156-156

Podaci o odgovornosti

Markovina, Jerko ; Kovačić, Damir

engleski

The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results

The goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes.

apple; conjoint analysis; self-explicated method

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Podaci o prilogu

156-156.

2008.

objavljeno

Podaci o matičnoj publikaciji

12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings

Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry

Ghent:

978-90-809-1590-9

Podaci o skupu

Congress of the European Association of Agricultural Economists (12 ; 2008)

poster

26.08.2008-29.08.2008

Gent, Belgija

Povezanost rada

Poljoprivreda (agronomija), Ekonomija, Psihologija