The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results (CROSBI ID 541378)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Markovina, Jerko ; Kovačić, Damir
engleski
The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results
The goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes.
apple; conjoint analysis; self-explicated method
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Podaci o prilogu
156-156.
2008.
objavljeno
Podaci o matičnoj publikaciji
12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings
Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry
Ghent:
978-90-809-1590-9
Podaci o skupu
Congress of the European Association of Agricultural Economists (12 ; 2008)
poster
26.08.2008-29.08.2008
Gent, Belgija