Strategic factors and SWOT analysis : which is the best way to congruity? (CROSBI ID 541368)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Gonan Božac, Marli ; Grgorinić, Sabina
engleski
Strategic factors and SWOT analysis : which is the best way to congruity?
The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.
environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
683-691.
2008.
objavljeno
Podaci o matičnoj publikaciji
Znanje za trajnostni razvoj : zbornik 27. mednarodne znanstvene konference o razvoju organizacijskih znanosti = Knowledge for sustainable development : proceedings of the 27th International Conference on Organizational Science Development
Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž ; Kljajić, Miroljub ; Pagon, Milan ; Vukovič, Goran
Kranj: Moderna organizacija
978-961-232-213-7
Podaci o skupu
Mednarodna znanstvena konferenca o razvoju organizacijskih znanosti (27 ; 2008)
predavanje
19.03.2008-21.03.2008
Portorož, Slovenija