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Strategic factors and SWOT analysis : which is the best way to congruity? (CROSBI ID 541368)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Gonan Božac, Marli ; Grgorinić, Sabina Strategic factors and SWOT analysis : which is the best way to congruity? // Znanje za trajnostni razvoj : zbornik 27. mednarodne znanstvene konference o razvoju organizacijskih znanosti = Knowledge for sustainable development : proceedings of the 27th International Conference on Organizational Science Development / Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž et al. (ur.). Kranj: Moderna organizacija, 2008. str. 683-691

Podaci o odgovornosti

Gonan Božac, Marli ; Grgorinić, Sabina

engleski

Strategic factors and SWOT analysis : which is the best way to congruity?

The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.

environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis

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Podaci o prilogu

683-691.

2008.

objavljeno

Podaci o matičnoj publikaciji

Znanje za trajnostni razvoj : zbornik 27. mednarodne znanstvene konference o razvoju organizacijskih znanosti = Knowledge for sustainable development : proceedings of the 27th International Conference on Organizational Science Development

Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž ; Kljajić, Miroljub ; Pagon, Milan ; Vukovič, Goran

Kranj: Moderna organizacija

978-961-232-213-7

Podaci o skupu

Mednarodna znanstvena konferenca o razvoju organizacijskih znanosti (27 ; 2008)

predavanje

19.03.2008-21.03.2008

Portorož, Slovenija

Povezanost rada

Ekonomija