engleski

Strategic Analyses of the Role of SMEs in Croatian Food Industry

Croatian food industry is one of the most significant strategic segments of the whole Croatian industry. However, the largest producers in Croatian food industry are still large lapsed enterprises formed before establishment of market economy. Hence, our purpose is to present the state, role and potential of SME’ s inside the industry. The analysis of the role of SME’ s will be shown through data about the number of enterprises, their size, rate of unemployment and revenues in the past ten years (1996.-2005.). As Croatian SME’ s face a new competitive environment the strategic models of their cooperation for larger competitiveness are considered.

Croatian food industry; strategic cooperation; networking; clustering

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