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Pregled bibliografske jedinice broj: 354757

Implementation of franchising as a business model in Croatian business context


Alon, Ilan; Alpeza, Mirela; Erceg, Aleksandar
Implementation of franchising as a business model in Croatian business context // 3rd International Conference on Economics and Management of Networks
Rotterdam, The Netherlands, 2007. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)


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Naslov
Implementation of franchising as a business model in Croatian business context

Autori
Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
3rd International Conference on Economics and Management of Networks

Mjesto i datum
Rotterdam, The Netherlands, 28.-30.06.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
franshise development; business environment; transition economies

Sažetak
Franchising is a young sector in transition in Croatia. Consisting of retailing, distribution, and wholesaling operations, companies in Croatia are now becoming aware of the benefits and costs of franchising as an organizational method and are considering its adaptation to the Croatian context. Still, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. This paper investigates one company evaluating franchisng for expansion and discuss the dilemmas it will face. The contribution of this paper is in assessment of franchising model embeddedness with regard to macroeconomic conditions in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
010-0101195-1007 - Procjenjivanje potencijala rasta malih i srednjih poduzeća (Singer, Vjekoslava, MZOS ) ( POIROT)

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Aleksandar Erceg (autor)

Avatar Url Mirela Alpeza (autor)


Citiraj ovu publikaciju:

Alon, Ilan; Alpeza, Mirela; Erceg, Aleksandar
Implementation of franchising as a business model in Croatian business context // 3rd International Conference on Economics and Management of Networks
Rotterdam, The Netherlands, 2007. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)
Alon, I., Alpeza, M. & Erceg, A. (2007) Implementation of franchising as a business model in Croatian business context. U: 3rd International Conference on Economics and Management of Networks.
@article{article, year = {2007}, keywords = {franshise development, business environment, transition economies}, title = {Implementation of franchising as a business model in Croatian business context}, keyword = {franshise development, business environment, transition economies}, publisherplace = {Rotterdam, The Netherlands} }
@article{article, year = {2007}, keywords = {franshise development, business environment, transition economies}, title = {Implementation of franchising as a business model in Croatian business context}, keyword = {franshise development, business environment, transition economies}, publisherplace = {Rotterdam, The Netherlands} }




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