engleski

Strategic Factors and SWOT Analysis: Which is the Best Way to Congruity?

The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.

environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis

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