International standardization of channel management and its behavioral and performance outcomes (CROSBI ID 142152)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Shoham, Aviv ; Makovec Brenčič, Maja ; Virant, Vesna ; Ruvio, Ayalla
engleski
International standardization of channel management and its behavioral and performance outcomes
Paper researches international standardization of channel management and its behavioral and performance outcomes. Most research on standardization examines it in the context of the marketing mix. In contrast, research on standardization of management processes/characteristics is rare. The authors examine standardization of such processes/characteristics in international management of channels of distribution and its performance consequences. They include characteristics of firms' relationships with their foreign representatives (coordination, support, autonomy, communications, and control) and their impact on behavioral and performance outcomes. Data generated from a survey in Slovenia mostly support the research hypotheses.
international business; marketing; marketing mix; management; standardization
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano