Dual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method (CROSBI ID 538485)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Brkić, Nenad ; Arslanagić, Samir
engleski
Dual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method
This paper aims to discover the influence of service quality in BH Banking Industry while measuring it by the dual approach using B2B-SERVQUAL Method.
service quality; banking industry; B2B-SERVQUAL method
Uz cjeloviti rad, objavljen je i prošireni sažetak.
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Podaci o prilogu
361-366.
2007.
objavljeno
Podaci o matičnoj publikaciji
Fifth Research/Expert Conference with International Participation "Quality 2007" : proceedings
Zenica : Neum:
Podaci o skupu
Research/Expert Conference with International Participation "Quality 2007" (5 ; 2007)
predavanje
06.06.2007-09.06.2007
Neum, Bosna i Hercegovina
