Time-trend patterns in advertising expenditure for Central, Eastern and other European countries (CROSBI ID 538447)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Žabkar, Vesna ; Košmelj, Katarina
engleski
Time-trend patterns in advertising expenditure for Central, Eastern and other European countries
Paper researches time-trend patterns in advertising expenditure for Central, Eastern and other European countries.
marketing; advertising; statistical methods; cluster analysis; changes; trends
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
542-549.
2007.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Springer, Reiner ; Chadraba, Petr
Chicago (IL) : Beč: DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business
978-3-9502045-5-1
Podaci o skupu
15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
predavanje
29.11.2007-01.12.2007
Beč, Austrija
