Should Italians, Croats and Slovenes work together in developing a Northern Adriatic tourist destinations? (CROSBI ID 142110)
Prilog u časopisu | izvorni znanstveni rad
Podaci o odgovornosti
Prašnikar, Janez ; Žabkar, Vesna ; Rajkovič, Tanja
engleski
Should Italians, Croats and Slovenes work together in developing a Northern Adriatic tourist destinations?
The article assesses opportunities for creating a macro-tourist destination in the region of the Northern Adriatic. Research was based on a survey of more than 1700 summer tourists in three different sea towns, namely Grado in Italy, Opatija in Croatia and Portorož in Slovenia in 2004. The three countries share a common past under the Austro-Hungarian monarchy and are headed for a common future within the European Union. Survey results of tourists’ motivations and destination quality perceptions support the notion that the Northern Adriatic is considered by many central Europeans as the “ sea closest to home” . Thus, EU efforts under the framework of the Cohesion Policy of EU regions could also be adopted in the area of joint destination management of the Northern Adriatic. A Destination Management Organization for the three regions should be established as the main agent of change in the destination management of the region.
Macro Tourist Destination; Cross-Border Cooperation; Tourist Behavior; Destination Management Organization
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Podaci o izdanju
2 (2)
2007.
57-68
objavljeno
1840-118X
2233-1999
Povezanost rada
Ekonomija