engleski

Market Segmentation by Class and Gender in Zagreb, Croatia

Women’ s experience of privatization in Zagreb, Croatia, since the 1990s, presents an opportunity to understand the social forces that influence women’ s market involvement. Most research on transformation economies has focused on women’ s consumption during privatization without considering how local social dynamics might influence this experience. Preliminary analysis of qualitative data presented here suggests women’ s class position during state socialism is an important factor in determining their employment and class position after privatization, as well as their consumption capabilities. Changes in gender and market structures during and after state socialism have also contributed to their position as family breadwinners and status providers.

social stratification; transition economy; gender; ethnography; symbolic consumption

nije evidentirano