hrvatski

Verbalna higijena, politička korektnost ili semantčki inžinjering?

U ovome se radu s aspekta kognicijske teorije raspravlja o suodnosu jezika i kulture, a analiza se vrši na sljedećim pojmovnim područjima: muško-žensko, starost-mladost, rat, debljina, rasa, domovina, i drugi taboo pojmovi. Istraživanja na ograničenom korpusu pokazuju učestalu upotrebu konceptualne metafore i eufemizama u kojima se zrcali društvena, politička i kulturna motiviranost. Motiviranost se može promatrati, između ostalog, i kao jedan od mogućih načina manipulacije mentalnim procesima.

politička korektnost; metafore; eufemizmi

This work deals with the interrelationship of language and culture from the point of view of the cognitive theory. The following topics are analysed: male-female, age, war, the body, race, country, and some other taboo terms. The results of the analysis of the limited sample show a ferquent usage of conceptual metafphors/euphemisms motivated by social, political and cultural reasons. Such a motivation can be percieved, among other things, as a form of linguistic manipulation through mental images.