engleski

THE ROLE OF NONSTORE RETAILING FROM CROATIAN CONSUMERS PERSPECTIVE

This paper focuses on the nonstore retailing forms and its main purpose is to investigate the attitude of Croatian consumers towards this new trend in retailing. The paper presents results of the field research carried out on the sample of 200 respondents in two Croatian counties: Zagreb and surroundings and Osjecko-baranjska County. In such a way, this field research could be the logical continuation of the exploratory research whose findings were presented on the Circle Conference in 2006. Contrary to the findings of the exploratory research, the findings of the field research show high level of importance and acceptance of nonstore retailing forms among Croatian consumers.

nonstore retailing; Croatian consumers

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