engleski

Challenging the Role of Graphic Design by situating it in Larger Context

The principle focus of this article is on the role graphic design plays in cultural formation, representation and practice of the ecological thinking. From marketing to advertising, from corporate communication to public awareness campaign, the messages on sustainability have a key role to make the idea of sustainable development approachable and understandable. Even though the general public expects that the creators of ecological propaganda use scientific ecological research as the main source of their information and only partially to rely on data provided by the ecological activists and government officials (since the data provided by corporate protagonists are considered to be biased), in practice the ecological propaganda primarily relies on the interests of corporate capital owners. This study focuses on ecological messages that have been present within graphic design since the 1950s, especially on design that can be seen to communicate core ecological values and ideas. The debate format had the merit of stimulating thought and criticism which seems to result in new rules of communication, especially concerning the issue of message evaluation. A number of questions aroused about the practices of the professionals working in the field, especially in terms of responsibility towards clients (business and institutions) and society (public authorities, citizens, consumers, employees).

development ; graphic design ; corporate social responisibility

nije evidentirano