Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 34529

Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia


Renko, Nataša; Bratko, Stjepan; Pavičić, Jurica
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia // Third International Conference on Enterprise in Transition / Vojnić, D. (ur.).
Split: Ekonomski fakultet Split, 1999. str. 366-370 (predavanje, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 34529 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia

Autori
Renko, Nataša ; Bratko, Stjepan ; Pavičić, Jurica

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Third International Conference on Enterprise in Transition / Vojnić, D. - Split : Ekonomski fakultet Split, 1999, 366-370

Skup
Third International Conference on Enterprise in Transition

Mjesto i datum
Šibenik, Hrvatska, 27-29.05.1999

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing; transition; education of adult population

Sažetak
In spite of the fact that Croatia is in a specific situation compared to other countries in the process of transition, because of the war and post - war crisis, it can be said that the analysed example shows the importance of education in general and marketing in education as a precondition for solving the economic and social crisis. Inadequate usage of marketing for mentioned institutions can be concerned as not using one of the very few possible ways of improving their efficiency and fulfilling their social role. That is, at the same time, both a micromarketing and macromarketing challenge.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067006

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Stjepan Bratko (autor)

Avatar Url Jurica Pavičić (autor)

Avatar Url Nataša Renko (autor)

Citiraj ovu publikaciju

Renko, Nataša; Bratko, Stjepan; Pavičić, Jurica
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia // Third International Conference on Enterprise in Transition / Vojnić, D. (ur.).
Split: Ekonomski fakultet Split, 1999. str. 366-370 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Renko, N., Bratko, S. & Pavičić, J. (1999) Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia. U: Vojnić, D. (ur.)Third International Conference on Enterprise in Transition.
@article{article, editor = {Vojni\'{c}, D.}, year = {1999}, pages = {366-370}, keywords = {marketing, transition, education of adult population}, title = {Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia}, keyword = {marketing, transition, education of adult population}, publisher = {Ekonomski fakultet Split}, publisherplace = {\v{S}ibenik, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font