engleski

Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia

In spite of the fact that Croatia is in a specific situation compared to other countries in the process of transition, because of the war and post - war crisis, it can be said that the analysed example shows the importance of education in general and marketing in education as a precondition for solving the economic and social crisis. Inadequate usage of marketing for mentioned institutions can be concerned as not using one of the very few possible ways of improving their efficiency and fulfilling their social role. That is, at the same time, both a micromarketing and macromarketing challenge.

marketing; transition; education of adult population

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