engleski

Zadar Tourist Destination on the Internet

Zadar tourist destination is a destination with the greatest possibilities of growth in the territory of the Republic of Croatia. The purpose of this research was to find how much the tourist companies and organisations, holders of the tourist offer, have recognised and used the possibilities that the Internet provides in all his forms. The research was realized through monitoring the way and the quantity of the Internet provision uses of the Zadar destination tourist factors. The further analysis of the obtained data involved different methods of the descriptive statistics, whereby there were found the quantity and the form in which the examined companies and organizations are present on the Internet and by that, their availability to the growing population of potential tourists, Interner users. The research showed the unsufficient Internet use of the tourist companies in Zadar destination, for the marketing purpose as well as in the entire business running.

tourism; destination; e-business; Internet; web

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