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The issues of strategic dissemination of information in Croatian tourism (CROSBI ID 536942)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bunja, Đani ; Ražnjević, Marijana ; Nekić, Pavica The issues of strategic dissemination of information in Croatian tourism // INFuture2007, Digital information and heritage / Seljan, Sanja ; Stančić, Hrvoje (ur.). Zagreb: Odsjek za informacijske znanosti, Filozofski fakultet, Zagreb, 2007. str. 367-377

Podaci o odgovornosti

Bunja, Đani ; Ražnjević, Marijana ; Nekić, Pavica

engleski

The issues of strategic dissemination of information in Croatian tourism

The paper deals with the problems of strategic dissemination of information in Croatian tourism. The introductory part treats the planning or, precisely, the strategic planning as a generic activity of management. Furthermore, it shows the results of a questionnaire carried out among Croatian tourism management experts about determining the messages disseminated in the tourism market, as much as in-depth interviews about determining the information disseminated in the tourism market. In addition, the paper deals with the issues of formulating, implementing and evaluating the strategies of information dissemination in Croatian tourism. In the concluding part it is asserted that tourist destinations must pay necessary attention to the collecting, processing, storing and disseminating of information, which should result with adequate messages, later conveyed to the tourism market.

information; message; dissemination; strategy; Croatian tourism.

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Podaci o prilogu

367-377.

2007.

objavljeno

Podaci o matičnoj publikaciji

INFuture2007, Digital information and heritage

Seljan, Sanja ; Stančić, Hrvoje

Zagreb: Odsjek za informacijske znanosti, Filozofski fakultet, Zagreb

978-953-175-305-0

Podaci o skupu

INFuture 2007 – Digital Information and Heritage

predavanje

07.11.2007-09.11.2007

Zagreb, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti