The issues of strategic dissemination of information in Croatian tourism (CROSBI ID 536942)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bunja, Đani ; Ražnjević, Marijana ; Nekić, Pavica
engleski
The issues of strategic dissemination of information in Croatian tourism
The paper deals with the problems of strategic dissemination of information in Croatian tourism. The introductory part treats the planning or, precisely, the strategic planning as a generic activity of management. Furthermore, it shows the results of a questionnaire carried out among Croatian tourism management experts about determining the messages disseminated in the tourism market, as much as in-depth interviews about determining the information disseminated in the tourism market. In addition, the paper deals with the issues of formulating, implementing and evaluating the strategies of information dissemination in Croatian tourism. In the concluding part it is asserted that tourist destinations must pay necessary attention to the collecting, processing, storing and disseminating of information, which should result with adequate messages, later conveyed to the tourism market.
information; message; dissemination; strategy; Croatian tourism.
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Podaci o prilogu
367-377.
2007.
objavljeno
Podaci o matičnoj publikaciji
INFuture2007, Digital information and heritage
Seljan, Sanja ; Stančić, Hrvoje
Zagreb: Odsjek za informacijske znanosti, Filozofski fakultet, Zagreb
978-953-175-305-0
Podaci o skupu
INFuture 2007 – Digital Information and Heritage
predavanje
07.11.2007-09.11.2007
Zagreb, Hrvatska