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Pregled bibliografske jedinice broj: 341107

MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE


Bošnjak, Michael; Bandl, Adriana; Bratko, Denis
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE // MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI / Grbac, Bruno (ur.).
Rijeka: CROMAR, 2007. str. 426-435


Naslov
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE

Autori
Bošnjak, Michael ; Bandl, Adriana ; Bratko, Denis

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo

Knjiga
MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI

Urednik/ci
Grbac, Bruno

Izdavač
CROMAR

Grad
Rijeka

Godina
2007

Raspon stranica
426-435

ISBN
978-953-6148-64-6

Ključne riječi
impulsive buying, measurement scale, customer segmentation

Sažetak
Departing from an English instrument proposed by Verplanken and Herabadi (2001), we propose a preliminary scale comprising eight items to parsimoniously measure impulsive buying tendencies in Croatia. The preliminary scale assesses two facets of impulsive buying tendencies, namely cognitive aspects (e.g. lack of planning and deliberation) as well as affective aspects (e.g., feeling of pleasure, excitement, compulsion, lack of control, regret). We describe the development steps involved, present data on the scales´ measurement model, and portray possible applications and avenues for future research.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija



POVEZANOST RADA


Projekt / tema
130-1301683-1399 - Genetski i okolinski doprinos razvoju ličnosti (Denis Bratko, )

Ustanove
Filozofski fakultet, Zagreb

Profili:

Avatar Url Denis Bratko (autor)

Citiraj ovu publikaciju

Bošnjak, Michael; Bandl, Adriana; Bratko, Denis
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE // MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI / Grbac, Bruno (ur.).
Rijeka: CROMAR, 2007. str. 426-435
Bošnjak, M., Bandl, A. & Bratko, D. (2007) MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE. U: Grbac, B. (ur.) MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI. Rijeka, CROMAR, str. 426-435.
@inbook{inbook, editor = {Grbac, B.}, year = {2007}, pages = {426-435}, keywords = {impulsive buying, measurement scale, customer segmentation}, isbn = {978-953-6148-64-6}, title = {MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE}, keyword = {impulsive buying, measurement scale, customer segmentation}, publisher = {CROMAR}, publisherplace = {Rijeka} }