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The application of Situational theory in Croatia (CROSBI ID 35870)
Prilog u knjizi | izvorni znanstveni rad
Tkalac Verčič, Ana
The application of Situational theory in Croatia // The future of excellence in public relations and communication management: challenges for the next generation / Toth, L. Elisabeth (ur.). Mahwah (NJ): Lawrence Erlbaum Associates Publishers, 2008. str. 527-545
Podaci o odgovornosti
Tkalac Verčič, Ana
engleski
The application of Situational theory in Croatia
The chapter deals with one of the most famous and accepted theories in public relations-situational theory. The author presents a historical overview of the theory, its key thesis and papers based on it.
Situational theory, public relations, Croatia
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Podaci o prilogu
527-545.
objavljeno
Podaci o knjizi
The future of excellence in public relations and communication management: challenges for the next generation
Toth, L. Elisabeth
Mahwah (NJ): Lawrence Erlbaum Associates Publishers
2008.
9780805855968
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