izvor podataka: crosbi
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A use of second-order co-orientation model in international public relations (CROSBI ID 139805)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Verčič, Dejan ; Tkalac Verčič, Ana
A use of second-order co-orientation model in international public relations // Public relations review, 33 (2007), 4; 407-414. doi: 10.1016/j.pubrev.2007.08.014
Podaci o odgovornosti
Verčič, Dejan ; Tkalac Verčič, Ana
engleski
A use of second-order co-orientation model in international public relations
The recearch conducted for the purpose of the paper offers a unique application method of a classical public relations model. A public opinion poll on a reprezentative sample in three countries offers an insight into delicate nature of international relations in this part of Europe.
international public relations; coorientation model
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