izvor podataka: crosbi
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Coorientation theory in international relations: the case of Slovenia and Croatia (CROSBI ID 139792)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Verčič, Dejan ; Tkalac Verčič, Ana ; Laco, Kristina
Coorientation theory in international relations: the case of Slovenia and Croatia // Public relations review, 32 (2006), 1; 1-9. doi: 10.1016/j.pubrev.2005.10.002
Podaci o odgovornosti
Verčič, Dejan ; Tkalac Verčič, Ana ; Laco, Kristina
engleski
Coorientation theory in international relations: the case of Slovenia and Croatia
Unique application of a classical public relations model on an atipical population(s). The value of the coorientation model lies in the analysis and communication strategy definition, facilitating the harmonization of definitions and increasing accuracy.
coorientation theory; communication; internal relations
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Podaci o izdanju
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