engleski

Participating in the Transdisciplinary Project: Applying Corpus Linguistics to Corporate Identity

In theoretical terms, the integration of corpus linguistics with organisational studies enables the creation of a metaparadigm which, integrating multiple paradigms and merging concepts characteristic to these paradigms, provides a new research potential for both sides. In practical terms, the integration of corpus linguistics with organisational studies enhances the legitimacy of both disciplines.

corpus linguistics; corporate public discourse; corporate identity; transdisciplinarity; applied research

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