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Pregled bibliografske jedinice broj: 33440

Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms


Kaštelan Mrak, Marija
Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms // Marketing Resource Development Strategies for South East Europe. Book of Abstracts / Grbac, Bruno ; Martin, James (ur.).
Rijeka: Društvo za marketing Rijeka, 1998. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms

Autori
Kaštelan Mrak, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Resource Development Strategies for South East Europe. Book of Abstracts / Grbac, Bruno ; Martin, James - Rijeka : Društvo za marketing Rijeka, 1998, 1-15

Skup
International Symposium on Marketing Resource Development Strategies for South East Europe

Mjesto i datum
Rijeka, Hrvatska, 4.6.-5.6.1998

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Technology; marketing capabilities; croatian manufacturing firms

Sažetak
The study aims at identifying issues that differentiate the market performance of successful enterprises. The present standing and marketing possibilities of the Croatian manufacturing sector are examined through macroeconomic indicators and through a study of individual behavioural patterns of manufacturing enterprises. For this purpose data on specific management practices was collected in a comprehensive questionnaire run during the late spring of 1998. The analysis indicated that firms with above average investment activity, especially those aware of the importance of technological factors, were prone to achieve superior market and financial performance.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
081003

Ustanove
Ekonomski fakultet, Rijeka

Autor s matičnim brojem:
Marija Kaštelan Mrak, (161295)