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izvor podataka: crosbi !

Consulting services for small and medium enterprises (CROSBI ID 534934)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Maškarin, Helga ; Brajković, Biljana Consulting services for small and medium enterprises // New Trends in Tourism and Hospitality Management / Ivanović, Zoran (ur.). Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2008. str. 751-758

Podaci o odgovornosti

Maškarin, Helga ; Brajković, Biljana

engleski

Consulting services for small and medium enterprises

Small and medium enterprises (SMEs) make up to 99% of all enterprises in Croatian economy. They produce more than 44% of GDP while employing 60% of overall human capital. Their survival on the market is dependent on the systematic achievement and continuous improvement of high quality standards. The ultimate goal – to achieve business excellence, is only to be achieved if all business activities are well managed. For small and medium enterprises this goal is not easy to attain due to a limited number of employees, their lower education level compared to big enterprises, insufficient knowledge on specific business topics, lack of experience, their expectations of rapid results and the domination of the owner and his/her knowledge and culture. The purpose of this paper is to point to the importance of using consulting services in SMEs. All enterprises, regardless of being big or small, form a complex system of entrepreneurial processes, which processes should occasionally include people from outside the system that have knowledge, experience and abilities to direct them toward the right course.

Consulting ; SME ; Business Results

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Podaci o prilogu

751-758.

2008.

objavljeno

Podaci o matičnoj publikaciji

New Trends in Tourism and Hospitality Management

Ivanović, Zoran

Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci

978-953-6198-63-4

Podaci o skupu

19th Biennial International Congress "Tourism and Hospitality Industry 2008"

predavanje

07.05.2008-09.05.2008

Opatija, Hrvatska

Povezanost rada

Ekonomija