engleski

Sociolinguistics: The Path towards Professional Literacy

To take into account a contemporary understanding of the discourse of tourism, tourism and hospitality curricula need to be radically revised. This paper explains the role of the discourse of tourism and establishes the foundation for its inclusion into contemporary tourism curricula, emphasising the social impetuses of ideology and power. The scientific area providing the necessary theoretical frame is sociolinguistics.

tourism curricula; discourse of tourism; ideology; sociolinguistics

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