engleski

A System Analysis of TV-advertising

TV-advertising has moved beyond a traditional consumer-commodity relationship to include a TV-advert vis-a-vis TV-advert paradigm. Using a probability distribution for advertising strategies and applying game theory (theory of social situations), TV-advertising is numerically described as a holistic system. The investigation of various behavioural assumptions is made possible through a presented algorithm fot the determination of optimal primary parametres of the strategies. An example is offered to demonstrate the model's applicability and potential for indirect market research.

TV-advertising; advertising strategies; numerical methods; linear least square method; simulation

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