Developing of business intelligence system for tourism BIST. The experience of Croatia (CROSBI ID 35459)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Vrdoljak-Šalamon, Blaženka ; Krešić, Damir ; Gatti, Petra
engleski
Developing of business intelligence system for tourism BIST. The experience of Croatia
The article presents the main framework for development and implementation of the Business Intelligence System for Tourism – BIST as the first destination managament system in Croatian tourism. BIST was initiated as the Institute for Tourismas a development projects and this paper elaborates main motives for the development of BIST system, amongst which are most important rich database availability and good understanding about iformational needs of tourism destinations in Croatia. The main concept of the system and the data organization within the system are presented. The system is based on the BI (Business Intelligence) technology and it is available online on the following web address: www.iztzg.hr/bist/. After the implementation of the first phase of the project, workshops (focus groups) were organized in order to evaluate system usability from the end users perspective. Opinions and attitudes of the workshop participants concerning the BIST system are also presented.
destination management system, business intelligence, online destination information system, tourism destination
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Podaci o prilogu
189-202.
objavljeno
Podaci o knjizi
Productivity in Tourism : Fundaments and Concepst for Achiving Growth and Competitiveness
Keller, Peter ; Bieger, Thomas
Berlin: Erich Schimdt Verlag
2007.
978-3-5-3-10343-0