Go global : nurture local (CROSBI ID 35391)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Fox, Renata ; Fox, John
engleski
Go global : nurture local
While analysed Croatian destination brochures are of above average quality, most of them lack cultural information and local colour. A destination brochure's low cultural informativity creates an image of a resort without identity which will inevitabl prove damaging on a resort, regional and national level.
tourist destination brochure ; content analysis ; language ; informativity
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Podaci o prilogu
177-190.
objavljeno
Podaci o knjizi
Leisure, culture and tourism in Europe: The challenge for reconstruction and modernisation in communities
Nahrstedt, Wolfgang ; Pancic Kombol, Tonka
Bielefeld: Institut für Freizeitwissenschaft und Kulturarbeit
1998.
3-926499-39-7