engleski

CEO Rhetoric and Social Identity: Power in the CEO Media Interview

Demonstrating power in the media interview text-world model, the CEO establishes himself both as a member of powerful group snd as a powerful individual. The ideology of the CEO media interview is never openly declared. Rather, it is embedded in common sense assumptions which lead corporate management to use a text in a particular way, and stakeholders to interpret a text in a particular way.

CEO, management ergolect, language and power, corporate ideology

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