engleski

Participating in the Transdisciplinary Project: Applying Corpus Linguistics to Corporate Identity

In theoretical terms, the integration of corpus linguistics with organisational studies enables the creation of a metaparadigm which, integrating multiple paradigms and merging concepts characteristic to these paradigms, provides a new research potential for both sides. In practical terms, the integration of corpus linguistics with organisational studies enhances the legitimacy of both disciplines.

corpus linguistics, corporate public discourse, corporate identity, transdisciplinarity, applied research

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