engleski

Corporations' Ideologies: A New Subfield of Study of Corporate Communication

This paper seeks to explain and establish theories and methodologies for the exploration of corporations' ideologies as a subfiel of study of corporate communication. A corpus-driven approach, which is concerned not with what is going on in the minds of people and the way they understand words, phrases and text, but with the categories and probablilities of words, phrases and text, assures empiricity and objectivity.

corporate communication; linguistics; critical thinking; language; field of study

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