engleski

Determinants of sustainable tourism: the case of the Istrian County

Tourism is nowadays one of the most important economic activities in the world. Beside significant economic effects, it has a significant physical impact on the environment, as well as social and cultural impact. So, tourism development can significantly influence the quality of life of the local community as well as the state of the environment. The concept of sustainable development implicates economic development which enables achieving social sustainability and carrying capacity assessment. Therefore, those tourist destinations which realise the concept of sustainable development will increase their attractiveness and competitiveness in a long run. Considering all that, the aim of the paper was to define determinants of sustainable tourism taking the Istrian County as a case study. The authors have used the SWOT analysis as a research tool. It has shown the importance of developing sustainable tourism in the County, as a manner of development which can build tourism development on regional strengths, overcome weaknesses that currently constrain it, make the most of available opportunities and minimize the potential impact of threats.

sustainable tourism; competitiveness; SWOT analysis; Istrian County

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