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Pregled bibliografske jedinice broj: 326534

The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?


Kružić, Dejan
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts? // 8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation / Bojanec Štefan (ur.).
Koper: Univerity of Primorska, Faculty of Management Koper, 2007. str. 195-204 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?

Autori
Kružić, Dejan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation / Bojanec Štefan - Koper : Univerity of Primorska, Faculty of Management Koper, 2007, 195-204

ISBN
978-961-6573-89-4

Skup
8th Management International Conference MIC 2007, Faculty of Management Koper, University of Primorska

Mjesto i datum
Koper, Slovenija, 20-24.11.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate crisis management; battle for survival; sustainable turnaround; distress symptoms; corporate revival

Sažetak
This paper is dedicated to the question about the possibilities for a distressed company to reanimate its business in a short period, to unfreeze the company's resources, to de-blockade the corporate account and to regain liquidity status: in other words to achieve corporate turnaround with a radical and an almost unexpected change. In order to reach these possibilities - all at a highly advanced chronic crisis stage - it is necessary to achieve the Phoenix effect in extremely uncertain conditions. The paper presents the results obtained by the author participating in a crisis management team in regeneration of the business process of a Croatian corporation. In the analysed case the corporate turnaround was achieved by using the crisis as an entrepreneurial challenge - by establishing new activities, starting from scratch and implementing a new core business within the organisational and financial structures of a dying corporation. The results reveal that some characteristics seem to be important ones ; they illustrate ideas and provide arguments, for both academics and practitioners, on how to effectively manage and overcome a chronic business crisis, and even how to save a distressed corporation that is near extinction.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
055-0553032-1135 - Unapređenje poslovnih procesa u odnosu na poslovne performanse (, )

Ustanove
Ekonomski fakultet, Split

Profili:

Avatar Url Dejan Kružić (autor)

Citiraj ovu publikaciju

Kružić, Dejan
The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts? // 8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation / Bojanec Štefan (ur.).
Koper: Univerity of Primorska, Faculty of Management Koper, 2007. str. 195-204 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Kružić, D. (2007) The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?. U: Bojanec Štefan (ur.)8th Management International Conference MIC 2007, Managing Global Transitions: Globalisation, Localisation, Regionalisation.
@article{article, author = {Kru\v{z}i\'{c}, D.}, year = {2007}, pages = {195-204}, keywords = {Corporate crisis management, battle for survival, sustainable turnaround, distress symptoms, corporate revival}, isbn = {978-961-6573-89-4}, title = {The Phoenix Effect on Croatian Corporate Case: Where Are the Limits for Corporate Crisis Management Attempts?}, keyword = {Corporate crisis management, battle for survival, sustainable turnaround, distress symptoms, corporate revival}, publisher = {Univerity of Primorska, Faculty of Management Koper}, publisherplace = {Koper, Slovenija} }




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