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Pregled bibliografske jedinice broj: 32501

Quality in the management of catering establishments in Estern Croatia


Lamza-Maronić, Maja; Segetlija, Zdenko
Quality in the management of catering establishments in Estern Croatia // Tourism and Hospitality Management, 4 (1998), 2; 341-350 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)


CROSBI ID: 32501 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Quality in the management of catering establishments in Estern Croatia

Autori
Lamza-Maronić, Maja ; Segetlija, Zdenko

Izvornik
Tourism and Hospitality Management (1330-7533) 4 (1998), 2; 341-350

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
marketing-mix; consumer-guest; catering firm

Sažetak
Quality has christalized as the crucial factor of the market race. It has become the principal instrument for securing a firm's future success through satisfied consumers. Catering firms independently create the marketing mix to raise themselves above the competition. To secure the quality of services provided by a catering establishment it is necessary to secure the quality of individual work, the quality of the process and the quality of entire firm. The catering establishment must aspire towards such an appearance on the market that will make the guest satisfied with the marketing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
010002

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Zdenko Segetlija (autor)

Avatar Url Maja Lamza-Maronić (autor)


Citiraj ovu publikaciju

Lamza-Maronić, Maja; Segetlija, Zdenko
Quality in the management of catering establishments in Estern Croatia // Tourism and Hospitality Management, 4 (1998), 2; 341-350 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)
Lamza-Maronić, M. & Segetlija, Z. (1998) Quality in the management of catering establishments in Estern Croatia. Tourism and Hospitality Management, 4 (2), 341-350.
@article{article, year = {1998}, pages = {341-350}, keywords = {marketing-mix, consumer-guest, catering firm}, journal = {Tourism and Hospitality Management}, volume = {4}, number = {2}, issn = {1330-7533}, title = {Quality in the management of catering establishments in Estern Croatia}, keyword = {marketing-mix, consumer-guest, catering firm} }
@article{article, year = {1998}, pages = {341-350}, keywords = {marketing-mix, consumer-guest, catering firm}, journal = {Tourism and Hospitality Management}, volume = {4}, number = {2}, issn = {1330-7533}, title = {Quality in the management of catering establishments in Estern Croatia}, keyword = {marketing-mix, consumer-guest, catering firm} }

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • Sociological Abstracts
  • Sociological Abstracts (U.S.A.)
  • Journal of Economic Literature (U.S.A.)
  • (UK)
  • CAB International





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