The logistics of selling a destination's tourism product (CROSBI ID 136886)
Prilog u časopisu | pregledni rad (znanstveni) | međunarodna recenzija
Podaci o odgovornosti
Berc Radišić, Branka ; Bašan, Lorena
engleski
The logistics of selling a destination's tourism product
Tourism demand is becoming increasingly more discerning. It expects a well-designed and diverse product. This can be achieved with properly organised receiving-tourism facilities and services, and an array of attractions and entertainment events. Parallel to enhancing attractiveness, it is also necessary to strengthen and intensify internal and external marketing to ensure that a destination product and, in particular, its segments will find customers on the market.
destination ; product ; marketing ; promotion ; selling ; hospitality ; attractions ; life cycle
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Podaci o izdanju
Povezanost rada
Ekonomija