engleski

Managing Information and Intellectual Capital in the Development Concept of Tourism Destinations

Tourism of twenty-first century is evolving into an industry of entertainment, active holidaymaking, event and experience. By innovating their development concepts based on original solution and ideas and trough the synergy of tourism supply providers and the local population, tourism be better and different relative to the competition, how to more fully meet the needs of modern clients. In permanently optimising a destinations offering it is vital to use the new strategic orientation of information and knowledge as a starting point for making decision and devising a destinations development concept. The key is to identify what is essential in a plethora of data and manage information in selecting a variant of development that provides the greatest likelihood of succes. On the globalised, turbulent marketplace, intellectual capital and information are becoming primary resources in gainig higher competitive advantages (speed-time).

intellectual capital ; development concept ; destination ; innovation

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