Meeting the complexities of modern tourist – the role of food (CROSBI ID 532508)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Milohanović, Ana
engleski
Meeting the complexities of modern tourist – the role of food
Food plays a vital part in creating traveling experience, thus it represents an important element in the field of tourism and marketing research. Highly competitive potential of typical food products can significantly contribute in achieving competitive advantage. The purpose of this paper is to emphasize the role of typical food products in meeting the complexities of modern tourist consumers in order to attain competitive position on the tourist market. This paper seeks to examine the way tourist consumers make purchase decisions about food products. It also suggests that constant improvement and innovation of tourist products requires better valorisation of typical food products potentials. This can be achieved only by understanding consumer’ s behaviour in a changing environment. Typical Istrian food products have been inadequately used in promotion of Croatia, thus the authors suggest undertaking some marketing activities. In that way a preconditions to create recognizable and competitive tourist destination will be defined.
modern tourist; role of food; marketing research
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Podaci o prilogu
15-21-x.
2007.
objavljeno
Podaci o matičnoj publikaciji
Marketing Theory Challenges in Transitional Societies
Snoj, Boris ; Milfelner, Borut
Maribor: Faculty of Economics and Business Maribor, University of Maribor
978-961-6354-67-7
Podaci o skupu
1st International Scientific Conference on Marketing Theory Challenges in Transitional Societies
predavanje
20.09.2007-21.09.2007
Maribor, Slovenija