Pregled bibliografske jedinice broj: 317343
Assessing Croatian Medical Herb Industry Potential For Going Global
Assessing Croatian Medical Herb Industry Potential For Going Global // Contemporary Legal and Economic Issues / Barković, Ivana ; Lulić, Mira (ur.).
Osijek: Faculty of Law, J.J. Strossmayer University in Osijek, 2007. str. 235-249
CROSBI ID: 317343 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Assessing Croatian Medical Herb Industry Potential For Going Global
Autori
Borozan, Đula ; Erkapić, Željko
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Contemporary Legal and Economic Issues
Urednik/ci
Barković, Ivana ; Lulić, Mira
Izdavač
Faculty of Law, J.J. Strossmayer University in Osijek
Grad
Osijek
Godina
2007
Raspon stranica
235-249
ISBN
978-953-6072-42-2
Ključne riječi
medical herb industry, Croatia, global business, export opportunities, competitive advantages
Sažetak
Medical herbs have significant potential for global business. Contemporary trends, concerning health and healthy approach to life, hugely contribute to this. However, medical herb industry is marginalized in Croatia. Although, share of medical herbs in total Croatian exports is small, Croatia has comparative advantages for medical herb production. The main purpose of this paper is to discuss readiness of Croatian medical herb industry for global market entry. Since successful global business has been based on sustained competitive advantages, prerequisites and changes for creating them are discussed in this paper as well.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0101195-0866 - Jačanjem regionalne konkurentnosti do gospodarskog prosperiteta (Borozan, Đula, MZOS ) ( POIROT)
010-0101195-0872 - Transformacija poduzetničkog potencijala u poduzetničko ponašanje (Pfeifer, Sanja, MZOS ) ( POIROT)
Ustanove:
Ekonomski fakultet, Osijek
