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Pregled bibliografske jedinice broj: 317343

Assessing Croatian Medical Herb Industry Potential For Going Global


Borozan, Đula; Erkapić, Željko
Assessing Croatian Medical Herb Industry Potential For Going Global // Contemporary Legal and Economic Issues / Barković, Ivana ; Lulić, Mira (ur.).
Osijek: Faculty of Law, J.J. Strossmayer University in Osijek, 2007. str. 235-249


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Naslov
Assessing Croatian Medical Herb Industry Potential For Going Global

Autori
Borozan, Đula ; Erkapić, Željko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Contemporary Legal and Economic Issues

Urednik/ci
Barković, Ivana ; Lulić, Mira

Izdavač
Faculty of Law, J.J. Strossmayer University in Osijek

Grad
Osijek

Godina
2007

Raspon stranica
235-249

ISBN
978-953-6072-42-2

Ključne riječi
medical herb industry, Croatia, global business, export opportunities, competitive advantages

Sažetak
Medical herbs have significant potential for global business. Contemporary trends, concerning health and healthy approach to life, hugely contribute to this. However, medical herb industry is marginalized in Croatia. Although, share of medical herbs in total Croatian exports is small, Croatia has comparative advantages for medical herb production. The main purpose of this paper is to discuss readiness of Croatian medical herb industry for global market entry. Since successful global business has been based on sustained competitive advantages, prerequisites and changes for creating them are discussed in this paper as well.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
010-0101195-0866 - Jačanjem regionalne konkurentnosti do gospodarskog prosperiteta (Borozan, Đula, MZOS ) ( POIROT)
010-0101195-0872 - Transformacija poduzetničkog potencijala u poduzetničko ponašanje (Pfeifer, Sanja, MZOS ) ( POIROT)

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Đula Borozan (autor)

Avatar Url Željko Erkapić (autor)


Citiraj ovu publikaciju:

Borozan, Đula; Erkapić, Željko
Assessing Croatian Medical Herb Industry Potential For Going Global // Contemporary Legal and Economic Issues / Barković, Ivana ; Lulić, Mira (ur.).
Osijek: Faculty of Law, J.J. Strossmayer University in Osijek, 2007. str. 235-249
Borozan, Đ. & Erkapić, Ž. (2007) Assessing Croatian Medical Herb Industry Potential For Going Global. U: Barković, I. & Lulić, M. (ur.) Contemporary Legal and Economic Issues. Osijek, Faculty of Law, J.J. Strossmayer University in Osijek, str. 235-249.
@inbook{inbook, author = {Borozan, \DJula and Erkapi\'{c}, \v{Z}eljko}, year = {2007}, pages = {235-249}, keywords = {medical herb industry, Croatia, global business, export opportunities, competitive advantages}, isbn = {978-953-6072-42-2}, title = {Assessing Croatian Medical Herb Industry Potential For Going Global}, keyword = {medical herb industry, Croatia, global business, export opportunities, competitive advantages}, publisher = {Faculty of Law, J.J. Strossmayer University in Osijek}, publisherplace = {Osijek} }
@inbook{inbook, author = {Borozan, \DJula and Erkapi\'{c}, \v{Z}eljko}, year = {2007}, pages = {235-249}, keywords = {medical herb industry, Croatia, global business, export opportunities, competitive advantages}, isbn = {978-953-6072-42-2}, title = {Assessing Croatian Medical Herb Industry Potential For Going Global}, keyword = {medical herb industry, Croatia, global business, export opportunities, competitive advantages}, publisher = {Faculty of Law, J.J. Strossmayer University in Osijek}, publisherplace = {Osijek} }




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